This ad is symbolizing sexuality, lust, and it is very provocative. I think that this ad is trying to say if you wear this fragrance, it will lead to an exhausting sexual encounter and you will be worn out. This ad could be effective to some people that believe everything they see. I do not know of any fragrance that has actually gotten someone into bed but humans take a scent and connect it to memories of loved ones, or just special nights that they have experienced. This ad does show a connection between two people and I think that is very accurate.
I think that ad has pros and cons. Yes it does show a connection between two people and smells do connect people to times in their life that they remember. The ad is very sexual and the people on the ad are gorgeous which also is helpful with selling the product. I would have done a different slogan for the ad though. I do not think that "WEAR ME OUT" is completely effective in pulling in someones attention. I still am having a hard time completely understanding why they chose that catch phrase. Another way of selling this fragrance would be with a celebrity. I have noticed that Kenneth Cole doesn't usually use celebrity types, they use more words and models for their ads. Something different would be good for a change. This ad is very similar to a lot of fragrance ads, especially the ad for Gucci Guilty. They both have beautiful people on the ad having a sexual encounter with another beautiful person, but I did gather from the Kenneth Cole ad is that they were trying to portray more of a athletic couple versus the Gucci ad where they seem very wealthy, prim and proper.
I really like how you brought up other ways Kenneth Cole could have "sold" the ad to the public, and also that you included another ad in your post. Interesting points about the differences in model types here. I wouldn't have noticed that until you pointed it out. Very thorough discussion.
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