Advertising Analysis Ch. 2

In this Kenneth Cole ad they are selling Kenneth Cole fragrances for men and women. They are trying to sell the fragrance by using a sexual image of a guy and a girl being intimate. This ad doesn't target our social perception of success but it does target the sexual wanting in our society. Everyone wants to be gorgeous and sexual in our society. The ad is targeting young good looking people who want to smell good and capture someones attention. I know this by looking at the main image. If they were trying to target elderly people Kenneth Cole would have not put two young sexy, athletic looking people on the main picture.

This ad is symbolizing sexuality, lust, and it is very provocative. I think that this ad is trying to say if you wear this fragrance, it will lead to an exhausting sexual encounter and you will be worn out. This ad could be effective to some people that believe everything they see. I do not know of any fragrance that has actually gotten someone into bed but humans take a scent and connect it to memories of loved ones, or just special nights that they have experienced. This ad does show a connection between two people and I think that is very accurate.

I think that ad has pros and cons. Yes it does show a connection between two people and smells do connect people to times in their life that they remember. The ad is very sexual and the people on the ad are gorgeous which also is helpful with selling the product. I would have done a different slogan for the ad though. I do not think that "WEAR ME OUT" is completely effective in pulling in someones attention. I still am having a hard time completely understanding why they chose that catch phrase. Another way of selling this fragrance would be with a celebrity. I have noticed that Kenneth Cole doesn't usually use celebrity types, they use more words and models for their ads. Something different would be good for a change. This ad is very similar to a lot of fragrance ads, especially the ad for Gucci Guilty. They both have beautiful people on the ad having a sexual encounter with another beautiful person, but I did gather from the Kenneth Cole ad is that they were trying to portray more of a athletic couple versus the Gucci ad where they seem very wealthy, prim and proper.



The Giver "5 Looks On a Book"

*****Courage...... Control...... CHANGE.....DifFERent....WANT*****

COURAGE: I chose the word courage because Jonas encounters many things in the book that he stands up to and he goes through obstacles that he is not completely used to but he takes everything in willingly no matter what it is.

Control: Jonas lives in a world of control before he leaves the community. Since he was young, he was told what to do and how to do it so he would not make any mistakes. The people in the community, especially the elders, controlled his life.

CHANGE: Change is also a big thing in Jonas's life because he is actually the one changing in the whole book. Everyone else stays the same but Jonas starts to feel like there is something more for him beyond his community. He begins to see colors, and feel things that no one else had ever felt before in the community.

DifFERent: I chose the word different for The Giver because in the community being different is not okay, but Jonas starts to feel different. Once he can see colors and gets assigned his job, he realizes he is much different than everyone in the community because he has abilities that noone else in the community even knows of.

WANT: I chose want because Jonas wants to feel feelings, and wants his parents to love him. Jonas wanted a lot in the novel and he pushed himself to follow through with it.

The Giver Post 1: Ideal Community

Shelby and I decided that our ideal community would be a sustainable community. We would also raise our own animals for food. Everyone is given 10 acres when they come to our community so they can start easy and just begin to build their farm. We also have free education, and free healthcare, and each family is allowed to have two kids only so we can control the population a little bit. We can also control the wheather so it is much easier to take care of our crops and the condition of our animals so they do not get sick.

My Sentence

I am smart, and determined, nothing can stop me, and I do my best at everything and if I can not get it the first time, I try and try again until I succeed.

Liz Jones Essay - 2nd Assignment

In the essay "What I think About the Fashion World" by Liz Jones, she explains how models, girls, women, and people in general are affected by the images put in magazines. "Never before have we been bombarded with so many images of perfection:.."(46). Liz Jones is absolutely correct. Every magazine cover that is shown has someone who has been airbrushed till ever body part is flawless. I am showing this picture of Kim Kardashian because the picture on the left is not airbrushed and the picture on the right is. Someone as pretty as Kim Kardashian still gets airbrushed. They made her thighs smaller, skin lighter, and even went to the extreme of fixing her hairline. Unfortunately people in the fashion industry do make girls, and guys feel bad about themselves by the people they put in the magazines and it makes me sad because teenagers and people with low selfesteem are so easily persuaded and will do anything to look perfect.